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Poshmark Turns Livestreams into Community Selling Events with New Live Posh Parties

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Poshmark has introduced Posh Party Live, daily events that will each be merchandised to a unique theme such as summer neutrals or luxury goods. Taking place daily at 2 p.m. Pacific, the new offering brings together the platform’s Posh Shows seller livestreams with its popular Posh Parties feature, which allow any seller to share listings that fit within a given theme.

During Posh Party Live events, shoppers can search and shop everything related to the theme, including items from the millions of unique listings on Poshmark, current Posh Shows and brands. Shoppers will be guided by an interactive Posh Party Live feed displaying current relevant auctions. Sellers also can host their own Posh Show to match the theme or share an individual closet listing, where it can be featured in the Posh Party Live feed or by another Posh Show host who can leverage their audience to auction items for the seller.

“With Posh Party Live, we are building the ultimate next-generation live shopping event, where we’re merging the excitement and urgency of live Posh Shows with curated picks available from millions of closets across Poshmark,” said Manish Chandra, Founder and CEO of Poshmark in a statement. “The end result is like a virtual shopping party with your most fashionable friends, providing more ways to make new sales, find new styles and bolster our culture of sellers helping sellers.”

Every Posh Party Live will be led by 10 hosts who will select prominently displayed “Host Picks,” as well as hosting live Posh Shows where they auction trending listings and spotlight other sellers. These hosts also can select other Posh Shows to be a Featured Host, merging the audiences and livestreams of two Shows to aggregate event traffic and create greater selling opportunities. Upcoming Posh Party Live events are listed here.

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To celebrate the new offering, Poshmark is hosting an ongoing Live series featuring over 20 digital creators who will serve as Party Hosts alongside Posh Ambassador community members. Every Tuesday and Thursday from June 18 through July 24, creators such as Talia Hubble will spotlight their favorite hand-picked listings with shows reflecting trending aesthetics, seasonal styles and popular brands.

Poshmark has used livestreaming to differentiate itself in the recommerce space since April 2023. In July 2023 Poshmark also launched Posh Lens, an AI-powered visual search technology functionality.

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