Menasha Packaging and Shelfbucks have collaborated to launch point-of-purchase (POP) displays incorporating iBeacon technology that enables brands to measure in-store shopper behavior more effectively. Menasha and Shelfbucks expect to launch the first in-store Smart Displays in early 2015.
Shoppers can interact with Smart Displays by using their smartphones to access product content, promotional offers, ratings and reviews in real time. With the displays in place, brands and retailers can track deployment of in-store POP displays and determine the effectiveness of specific in-store promotions by gathering data on shopper engagement and store-level merchandising performance.
“The addition of Shelfbucks technology to POP displays instantly provides CPG manufacturers and retailers with access to millions of new data points for measuring the impact of merchandising on local, regional and national levels, as well as historically unavailable indicators for determining product performance,” said Will Phillips, Director of Retail Insights and Innovation for Menasha Packaging. “And because we can now provide near real-time performance data, brands and retailers can rapidly adjust in-store campaigns based on timely information on shopper behavior.”