The Royal Group, a provider of design, manufacturing, fulfillment, warehousing and distribution solutions for retailers and CPG manufacturers, has partnered with Shelfbucks to implement the SmartDisplay platform into its point-of-purchase (POP) merchandising displays.
The SmartDisplay platform provides measurable reports on when and where displays are installed within U.S. retail stores. The Royal Group’s SmartDisplays also provide performance data on merchandising campaigns measured against marketing and sales goals, enabling brands to adjust in-store strategies to maximize product sales.
Shoppers browsing a SmartDisplay at a Royal Group client retailer can also interact using their smartphones to access product information, promotional offers, ratings, reviews and other relevant content provided via the Shelfbucks platform.
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With the partnership, The Royal Group aims to measure, manage and drive higher sales from product merchandising campaigns, all while enabling its retail partners to improve inventory performance and build customer relationships.
Both companies will jointly roll out multiple in-store SmartDisplay merchandising campaigns with retail partners by the end of 2016.
