Menasha Packaging and Shelfbucks have collaborated to launch point-of-purchase (POP) displays incorporating iBeacon technology that enables brands to measure in-store shopper behavior…
Digital coupon marketplace RetailMeNot, Inc. has established a strategic partnership agreement with General Growth Properties, Inc. (GGP), a real estate investment company focused…
Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During…
Beacon technology has been a hot topic among retailers striving to improve the brick-and-mortar shopping experience. For smaller retailers who don’t generate…
A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store…
American Eagle Outfitters (AEO) is the latest retailer to implement beacon technology, which is designed to help retailers better pinpoint consumers’ locations…
Shopkick, which provides an online shopping and gamification app, has partnered with Macy’s to deploy the shopBeacon transmitter in two flagship locations….