Holiday HubRetailMeNot To Test Beacon Programs As Part Of New GGP Partnership
- Written by Alicia Esposito
Digital coupon marketplace RetailMeNot, Inc. has established a strategic partnership agreement with General Growth Properties, Inc. (GGP), a real estate investment company focused on owning, managing, leasing and developing best-in-class retail properties nationwide.
RetailMeNot will be the preferred digital coupon provider for GGP malls, spanning 120 locations across 40 states. In addition to its traditional marketing, RetailMeNot also will be able to test new, in-mall marketing formats to deliver timely and relevant offers to shoppers. Specifically, RetailMeNot will test beacon technology in GGP locations, which will provide mobile app users with even more personalized offers.
“Our strategic partnership with GGP will raise RetailMeNot’s profile year-round in premier shopping malls where deal seeking consumers are looking for ways to shop smart and save,” said Jill Balis, SVP of Marketing at RetailMeNot, Inc. “We believe this partnership will also drive significant value for GGP’s tenant retailers who utilize RetailMeNot to increase foot traffic and in-store sales.”
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