beacon

Bridging The Physical And Digital Shopping Gap With ‘Mobile-First’ Strategies

Tremendous advancements in Internet connectivity, web technology and shopper analytics have completely redefined the retail landscape over the past decade. While purchasing…

Shelfbucks Widens Beacon Tech Footprint With Emmoco Acquisition

In-store proximity marketing solution provider Shelfbucks has acquired Emmoco, a developer of connected Bluetooth Smart devices. Financial terms of the acquisition have…

Hudson’s Bay Co. To Expand iBeacons To All Department Stores

The HBC Department Store Group will expand its iBeacon program to 50 Lord & Taylor stores in the U.S. and 90 Hudson’s…

RetailMeNot To Test Beacon Programs As Part Of New GGP Partnership

Digital coupon marketplace RetailMeNot, Inc. has established a strategic partnership agreement with General Growth Properties, Inc. (GGP), a real estate investment company focused…

How Kenneth Cole And Tesco Use Beacon Marketing

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During…

Tarrytown Pharmacy Offers Personalized Shopping Experiences With Beacon Technology

Beacon technology has been a hot topic among retailers striving to improve the brick-and-mortar shopping experience. For smaller retailers who don’t generate…

Trend Watch: Bringing The Mobile Retailing Experience In-Store With Beacon Technology

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store…

American Eagle Launches ShopBeacon In 100 Stores

American Eagle Outfitters (AEO) is the latest retailer to implement beacon technology, which is designed to help retailers better pinpoint consumers’ locations…

Apple Rolls Out iBeacon In All Stores

Apple has implemented iBeacon, a geo-location technology developed by the company, in all 254 of its U.S. stores. iBeacon was created to…

Macy’s Deploys ShopBeacon In New York City, San Francisco

Shopkick, which provides an online shopping and gamification app, has partnered with Macy’s to deploy the shopBeacon transmitter in two flagship locations….