Macy’s Deploys ShopBeacon In New York City, San Francisco

, which provides an online shopping and gamification app, has partnered with Macy’s to deploy the shopBeacon transmitter in two flagship locations. The shopBeacon, which is the first iBeacon/BLE-based presence signal at any major retailer, has been implemented at Macy’s locations in Herald Square, New York City, and Union Square, San Francisco, according to a company press announcement.

ShopBeacon is designed to deliver location-specific deals, discounts, recommendations and rewards to shoppers’ mobile phones as they enter a store, even if the shopkick app is not open. Shoppers who “like” a specific product on the app also will receive a notification when they walk into a Macy’s store that sells the item. Plans are in place for the shopkick app to deliver department-specific offers throughout Macy’s stores, according to a company press release.

The shopBeacon transmitter is installed by sticking the device on a wall or other flat surface, and has a battery life of approximately five years.


“We have made great strides in creating the best omnichannel experience at Macy’s, and delivering the most relevant messages and offers to our customers at what is arguably the most helpful moment —while they are shopping in our stores — can be very advantageous for the customer,” said Martine Reardon, CMO of Macy’s. “With this shopBeacon trial, we are testing the most leading-edge mobile technologies, because we believe they can even further enhance the in-store experience for Macy’s shoppers.”

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