Advertisement

Macy’s Deploys ShopBeacon In New York City, San Francisco


Shopkick
, which provides an online shopping and gamification app, has partnered with Macy’s to deploy the shopBeacon transmitter in two flagship locations. The shopBeacon, which is the first iBeacon/BLE-based presence signal at any major retailer, has been implemented at Macy’s locations in Herald Square, New York City, and Union Square, San Francisco, according to a company press announcement.

ShopBeacon is designed to deliver location-specific deals, discounts, recommendations and rewards to shoppers’ mobile phones as they enter a store, even if the shopkick app is not open. Shoppers who “like” a specific product on the app also will receive a notification when they walk into a Macy’s store that sells the item. Plans are in place for the shopkick app to deliver department-specific offers throughout Macy’s stores, according to a company press release.

The shopBeacon transmitter is installed by sticking the device on a wall or other flat surface, and has a battery life of approximately five years.

Advertisement

“We have made great strides in creating the best omnichannel experience at Macy’s, and delivering the most relevant messages and offers to our customers at what is arguably the most helpful moment —while they are shopping in our stores — can be very advantageous for the customer,” said Martine Reardon, CMO of Macy’s. “With this shopBeacon trial, we are testing the most leading-edge mobile technologies, because we believe they can even further enhance the in-store experience for Macy’s shoppers.”

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: