Mobile Marketing

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

Relationship Marketing Hub Releases Mobile Messaging Features

Optimove, a relationship marketing hub that works with retailers such as 1-800-Flowers, Adore Me and Freshly, has added mobile messaging capabilities to…

Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping…

Machine Learning Messaging Platform Secures $6 Million Investment

Cordial, a machine learning-powered adaptive messaging platform that understands and adapts messaging based on in-the-moment consumer actions, has received $6 million in…

Clutch Acquires Persio And Secures Funding

Customer management and marketing analytics company Clutch has bought Persio in a deal designed to add new mobile marketing capabilities to its…

Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat

In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has drawn significant attention from…

JCPenney And DICK’s Test Private Label Payment App Plug-In

Retailers are always seeking ways to increase the “stickiness” of their mobile apps, to encourage shoppers to not just download the apps…

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…

Vibes Raises $45 Million To Help Chipotle, Gap Create Mobile Campaigns

Chicago-based mobile marketing technology provider Vibes has secured $45 million in funding for global expansion. This investment, from telecom company Syniverse, will…

Macy’s, Walmart, Staples Enhance Relevance Of Mobile Ads

By using real-time shopper data to serve up mobile ads that are relevant to each customer’s unique journey, leading retailers aim to…

Mobile Grabs Lion’s Share Of Go-Forward Marketing Dollars

Retail marketers, following the lead of mobile-happy consumers, are definitely showing their love for mobile as a marketing vehicle. Nearly nine in…

‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers

Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This holiday season, retail marketers…

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Mobile Marketing

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Relationship Marketing Hub Releases Mobile Messaging Features

Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video

Machine Learning Messaging Platform Secures $6 Million Investment

Clutch Acquires Persio And Secures Funding

Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat

JCPenney And DICK’s Test Private Label Payment App Plug-In

Mobile Marketer Optimove Raises $20 Million

Vibes Raises $45 Million To Help Chipotle, Gap Create Mobile Campaigns

Macy’s, Walmart, Staples Enhance Relevance Of Mobile Ads

Mobile Grabs Lion’s Share Of Go-Forward Marketing Dollars

‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers

The Latest in Ecommerce Innovation: Tech That’s Reducing Friction and Driving Engagement

Omnichannel Acceleration in Retail

How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

Retail’s New Guide to Growth

Setting the Foundation for Sustainable Growth

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