Cordial, a machine learning-powered adaptive messaging platform that understands and adapts messaging based on in-the-moment consumer actions, has received $6 million in Series A funding from Upfront Ventures. The SaaS solution is designed to ensure brands’ email and mobile campaigns are personalized and automated to support one-on-one, real-time experiences across millions of connected devices, including the Internet of Things (IoT).
“This raise will be used to accelerate adoption of our platform across more retailers as well as e-Commerce, content publishing and travel and hospitality brands, as we further empower marketers,” said Cordial CEO and founder Jeremy Swift in a statement.
Cordial’s clients include the car shopping and information platform Edmunds.com and wholesale flower delivery service Teleflora. The funding announcement was made at the eTail West Conference in Palm Springs, Calif., being held Feb. 27 to March 2, 2017.