email campaigns

Get Rid Of ‘Noreply@’ Emails And Have Real Conversations With Your Customers

I used to have a recurring argument with my dad. If I hadn’t phoned him for a couple of weeks, he would…

Petals Network Boosts Email Revenue 20% YOY With Email Triggers

Petals Network, an international subsidiary of floral wire service company Teleflora, wanted to reduce email campaign creation time as it manages approximately…

Bluecore Debuts Marketing Decisioning Platform

Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next steps and then quickly…

Machine Learning Messaging Platform Secures $6 Million Investment

Cordial, a machine learning-powered adaptive messaging platform that understands and adapts messaging based on in-the-moment consumer actions, has received $6 million in…

Paul Fredrick Achieves 70% Email Revenue Growth Via Automated, Personalized Messaging

Paul Fredrick, a retailer, designer and manufacturer of menswear, has achieved a 70% boost in revenue growth from its recurring email messages…

Avoiding Mistakes That Could Halt Holiday Revenues

As retailers gear up for the holiday shopping season, many could miss critical Q4 sales by not realigning marketing strategies with shifting…

Email Remarketing Tackles Shopping Cart Abandonment

Approximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without completing a transaction, according…