email campaigns

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of…

Get Rid Of ‘Noreply@’ Emails And Have Real Conversations With Your Customers

I used to have a recurring argument with my dad. If I hadn’t phoned him for a couple of weeks, he would…

Petals Network Boosts Email Revenue 20% YOY With Email Triggers

Petals Network, an international subsidiary of floral wire service company Teleflora, wanted to reduce email campaign creation time as it manages approximately…

Bluecore Debuts Marketing Decisioning Platform

Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next steps and then quickly…

Machine Learning Messaging Platform Secures $6 Million Investment

Cordial, a machine learning-powered adaptive messaging platform that understands and adapts messaging based on in-the-moment consumer actions, has received $6 million in…

Paul Fredrick Achieves 70% Email Revenue Growth Via Automated, Personalized Messaging

Paul Fredrick, a retailer, designer and manufacturer of menswear, has achieved a 70% boost in revenue growth from its recurring email messages…

Avoiding Mistakes That Could Halt Holiday Revenues

As retailers gear up for the holiday shopping season, many could miss critical Q4 sales by not realigning marketing strategies with shifting…

Email Remarketing Tackles Shopping Cart Abandonment

Approximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without completing a transaction, according…

Drive Business Growth In 2012 With A Smart Email Marketing Program

Small business owners are revving their motors to win big in 2012. Many are ready to push the pedal to the metal…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.