Certona, a provider of omnichannel personalization solutions, has received a $30 million growth investment and minority recapitalization led by Primus Capital. The funds will help Certona expand its market share, accelerate product development and expand services and support for existing and new clients.
Founded in 2004, Certona currently serves more than 40 billion personalized consumer experiences a month for its clients, which include Forever21, GameStop, Pier1 Imports and Toys “R” Us. Using patented machine learning and predicted algorithms, Certona crafts real-time profiles of shoppers across digital retail channels. Its personalization platform is designed to predict the next best action for shoppers within three to four clicks on the site, helping retailers craft more relevant shopping experiences.
“The digital commerce industry is experiencing rapid growth due to ever-increasing consumer demand,” said Geoffrey Hueter, Ph.D., CTO and Co-Founder of Certona, in a statement. “This funding will enable us to fuel strategic initiatives around new market opportunities, product innovations and support offerings.”
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