product development

Walmart Adds In-Home Customer Tests to its Suite of Insights Tools for Suppliers

Walmart Data Ventures — the business unit within Walmart that leverages the retailer’s vast data resources to offer insights to its product…

Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends, but it was her lifelong…

How Carter’s is Evolving with the Needs of Gen Z Parents

More than two-thirds (67%) of American adults with an income of $100,000 or more are parents, representing a lot of spending power….

Bark and Crocs Collab on New ‘Paw-Wear’ for Pups

Bark, the omnichannel dog brand and creator of BarkBox, is partnering with Crocs on a new foot, er, paw-wear collection for furry…

Inside BaubleBar’s Powerhouse Partnership Strategy: Disney, the NFL and Beyond

As Chief Sales Officer, Kate Callahan oversees all of jewelry brand BaubleBar’s retail and brand partnerships. That includes managing 7,500 points of…

How Drew Barrymore Embraces the Intersection of Accessibility, Affordability and Innovation

Actress, producer and TV personality Drew Barrymore can certainly afford premium kitchen and home items — and she often looks to them…

Goop Launches New Mass Beauty Brand at Target, Amazon

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with…

Bioworld Streamlines Product Development and Production with New PLM Solution

Bioworld, a global manufacturer of pop-culture apparel and accessories, has implemented the Centric Software Product Lifecycle Management (PLM) solution, Centric 8 PLM,…

Marks & Spencer Leverages 3D Computer-Aided Design to Improve Product Testing

Marks & Spencer has partnered with First Insight and Optitex to improve its ability to bring products to market. The retailer is…

Scandit Raises $30 Million To Accelerate Global Expansion, Product Development

Scandit, a mobile data capture platform, has raised $30 million in a Series B funding round to accelerate the company’s global expansion…

Certona Raises $30 Million In Funding To Accelerate Expansion And Product Development

Certona, a provider of omnichannel personalization solutions, has received a $30 million growth investment and minority recapitalization led by Primus Capital. The…

Former Forrester Analyst Adam Silverman Joins Theatro

Adam Silverman, a former Principal Analyst at Forrester, has joined enterprise wearable technology platform Theatro as SVP of Marketing. Silverman joined the…

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