messaging

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

With Text And Chat, Pier 1 Imports Cuts Costs, Adds Visuals To Contact Center Interactions

Pier 1 Imports has been looking for ways to save money, including ongoing moves to right-size its store footprint. A customer contact…

41% Of Shoppers Say Most Personalized Messages Still Feel Like Mass Marketing

Retailers that want to personalize the shopper experience will find a receptive audience: 49% of consumers are more than willing to opt…

Relationship Marketing Hub Releases Mobile Messaging Features

Optimove, a relationship marketing hub that works with retailers such as 1-800-Flowers, Adore Me and Freshly, has added mobile messaging capabilities to…

Three Brands Choose Cordial To Optimize Messaging

La Quinta, Revolve and Shoes of Prey have deployed the Cordial platform to power their messaging initiatives. Cordial uses real-time behavioral data…

Machine Learning Messaging Platform Secures $6 Million Investment

Cordial, a machine learning-powered adaptive messaging platform that understands and adapts messaging based on in-the-moment consumer actions, has received $6 million in…

Messaging Mavens: The Utility Of Chatbots Across Demographics

We’ve come a long way since the days of AIM and SmarterChild. The world of chatbots is emerging and fast-moving, with players…

My Smartphone, Myself

This past week I attended the day-long Aspire event in New York City. The hundreds of attendees were arranged in small groups…

Retail Messaging Strategies Still Lag Behind Consumer Expectations

Although retail marketers are constantly seeking ways to deliver messages to consumers that are highly relevant to their shopping needs, it appears…

Shop.org 2012 Spotlights Engaging Cross-Channel Brand Messaging

More than 4,400 retail executives and solution providers gathered at the 2012 Shop.org Annual Summit to learn about current trends and best…

E-tailing Group Study Sees Growing Focus On Mobile, Tablets And Content Strategies

Today’s consumers are growing more savvy and accustomed to comparing prices and researching products across online platforms and in stores. Merchants must…