La Quinta, Revolve and Shoes of Prey have deployed the Cordial platform to power their messaging initiatives.
Cordial uses real-time behavioral data and machine learning to personalize and optimize messages. The platform is designed to enable brands and retailers to:
- Deliver authentic and relevant experiences across email and mobile;
- Humanize how brands communicate;
- Build meaningful relationships with customers; and
- Synthesize data into holistic views of their customers that can be scaled via programmatic personalization.
More than 150 retail, e-Commerce and content publishing marketers have adopted Cordial.
“AI and machine learning are now being used to absorb data and turn it into actionable programs for marketers,” said Jeremy Swift, CEO of Cordial in a statement. “At Cordial, we are enabling marketers to build scalable and sustainable connections with their customers that adapt as the relationship and engagement evolves.”