Millennial and Gen Z-focused fashion retailer Revolve Group has decided to turn its temporary holiday pop-up at The Grove in Los Angeles into its first permanent location.
Launched in 2003, Revolve Group connects a community of consumers and global fashion influencers with more than 1,000 emerging, established and owned brands. The company sells through two complementary segments: Revolve, which is focused on premium apparel, footwear, accessories and beauty products; and FWRD, which offers a curated assortment of well-known and emerging luxury brands.
Spanning 8,450 square feet, the brand’s two-story space at The Grove will feature a handpicked collection of customer-favorite Revolvebrands, a curated selection from FWRD and exclusive vintage and rare handbags from the FWRD Renew resale line. The store will temporarily close for renovations; it is set to reopen with a fresh look in fall 2025.
This decision to set up a permanent shop at The Grove aligns with Revolve’s current focus on customer acquisition and brand awareness. The company hopes to leverage the high foot traffic and visibility of the popular shopping center to engage new and existing customers.
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“Expanding our physical presence is a natural evolution of our retail strategy,” said Michael Mente, Co-founder and Co-CEO of Revolve Group in a statement. “After years of successful pop-ups and activations — including incredible success in Aspen — establishing a store in Los Angeles allows us to bring Revolve and FWRD to life in a dynamic, real-world setting. This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery and experience.”
