The Grove

Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing

While pop-ups aren’t a new phenomenon, they have become more sophisticated and varied in recent years. They can be as small (and…

Revolve Turns LA Pop-Up into Permanent Store

Millennial and Gen Z-focused fashion retailer Revolve Group has decided to turn its temporary holiday pop-up at The Grove in Los Angeles into its first permanent…

To Earn Engagement, Retailers Must Tap into Customers’ Emotions

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then…

Beyond Yoga to Enter B&M With Pop-Up Experience in L.A.

Beyond Yoga will unveil its first brick-and-mortar location on June 25 with a pop-up experience at The Grove in Los Angeles that…

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