pop-up

Casetify Highlights Flip-Phone Fashions in NYC Pop-Up

Global lifestyle brand Casetify has opened its first Style Lab in New York City, a retail pop-up highlighting the recent re-emergence of…

Adidas Opens First TERREX Outdoor-Lifestyle Store in Canada

Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store. While TERREX has an…

Your Brand Needs a Pop-up — Here’s how to Make it a Success

Pop-up storefronts are a trendy strategy for retail brands, but they’re far from a new concept. Fish markets, holiday fireworks stands and…

Nordstrom Partners with Burberry for Latest New Concepts Installation

Nordstrom has partnered with Burberry to produce the latest edition of its New Concepts@Nordstrom store-in-store offering with Concept 019: Burberry, which features…

UNIQLO Sibling Brand GU to Test North American Market With NYC Pop-Up

UNIQLO parent Fast Retailing will open its first GU retail store in the U.S. this fall with a pop-up shop in New…

Saks Uses Events to Promote Immersive Pop-up Debuting in Aspen

Luxury ecommerce platform Saks will introduce its first pop-up experience on Aspen, Colo.’s East Hyman Avenue from July 21 through July 29….

Ulta Beauty Expands Retail Presence With Experiential Allure Store Pop-Up

Going beyond its existing Target partnership, Ulta Beauty is collaborating with Condé Nast beauty media brand Allure on an interactive pop-up space…

Kua Designs to Embark on Pop-Up Tour to Five U.S. Cities

Ghanaian accessory and jewelry brand Kua Designs will visit the U.S. this summer via a five-city pop-up tour that will include Atlanta,…

eBay Plans Sneaker Pop-Up Shop in LA for Memorial Day Weekend

The self-proclaimed “original sneaker resale marketplace,” eBay says its sells 14 pairs of sneakers every minute. This Memorial Day weekend, eBay will…

Able Made Pop-Up at NYC’s 1 Hotel Supports Brands’ Purpose-Driven Missions

Responsible athleisure brand Able Made has launched a new immersive pop-up retail experience to promote its sustainable mission-driven message at 1 Hotel…

IKEA: Space Unfolded Pop-Up Provides Shoppers with AR-Powered Design Experience

Utilizing AR (augmented reality) to gain insight into its customers’ design needs, IKEA has launched IKEA: Space Unfolded at its Brooklyn, N.Y….

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