pop-up

Revolve Turns LA Pop-Up into Permanent Store

Millennial and Gen Z-focused fashion retailer Revolve Group has decided to turn its temporary holiday pop-up at The Grove in Los Angeles into its first permanent…

Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations

For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big…

Barneys Returns to Brick-and-Mortar with Limited-Time NYC Pop-Up

It’s not a mirage; Barneys is returning to NYC, but only temporarily. The iconic retailer will go back to its SoHo roots…

Latest Shein Pop-Up Draws 10,000 in Montreal

Shein’s latest pop-up in Canada, a retro-inspired four-day event that took place in Montreal from July 11-14, drew more than 10,000 visitors….

Fast Retailing’s GU Begins Big Global Push with NYC Flagship

Japanese fashion retailer GU is opening its first flagship store in New York City this fall. The Fast Retailing brand (also parent…

Holy Ecommerce! WB Invites Shoppers into the Luxurious World of Bruce Wayne with New ‘Retail Storytelling’ Experience

Warner Bros. Discovery Global Consumer Products has created a luxury brand ecosystem that will immerse customers in the world of billionaire Bruce…

Will Elvis Officiate? Shein Hopes to Woo U.S. Shoppers with Wedding-Themed Vegas Pop-Up

Discount shopping app Shein is headed to Las Vegas this Memorial Day weekend, where it will host a two-day wedding-themed pop-up dubbed…

Abercrombie Unveils New Wedding Collection in LA Pop-Up with Pinterest

To bring the latest wedding trends to life, Abercrombie & Fitch and Pinterest transformed the grounds and rooms of Los Angeles’ famed…

Foot Locker, JD Sports, Nike do a Full-Court Press for NBA’s All-Star Weekend

With both IRL and virtual events, retailers and brands including Foot Locker, JD Sports, Nike, Jordan Brand and the National Basketball Players’…

Pinterest Showcases the Trends that will Shape 2024 at Shoppable NYC Pop-Up

What do jellyfish, cardigans, cowboy boots and SMEG toasters have in common? Nothing really, except they are all up-and-coming trends that will…

Vivaia Tests Physical Retail Waters with Second U.S. Pop-Up

Celeb-favorite footwear brand Vivaia has opened its second U.S. pop-up shop, at the Glendale Galleria in Los Angeles. The 500-square-foot store will…

Virsona Teases Experiential Gaming Concept with NYC Pop-up

Virsona, a social video gaming and entertainment concept, has opened an experiential, semi-permanent pop-up “speakeasy” inside 787 Coffee on West 30th Street…

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