By using real-time shopper data to serve up mobile ads that are relevant to each customer’s unique journey, leading retailers aim to create a more seamless shopping experience while boosting sales for brands. Macy’s, Target, Peapod, Sears, Staples, Toys ‘R’ Us and Walmart are among the e-Commerce players enhancing the in-feed and in-app advertising capabilities of their mobile sites and apps.
Using a platform from HookLogic allows shoppers to click directly to an e-Commerce site from mobile ads. The ads are displayed within the scroll and are available in-app — and often are the only advertisements visible on the mobile portals of top retailers. Ad units typically take up 20% to 40% of the mobile device screen when they are in view.
Mobile currently accounts for approximately 50% of e-Commerce traffic across the HookLogic retail network, and the company predicts mobile will comprise an even larger percentage of its addressable media over the next year.
“With increased interest for better ad performance on mobile, brands are coming to understand that the most seamless way to do this is via product listing ads,” said HookLogic CEO Jonathan Opdyke in a statement. “This is a conversation that we’ve been having for some time. Native is the only way to go on a small screen — any other solution just won’t cut it.”