Toys R Us

b8ta Ends U.S. Operations but the Experiential Trailblazer Leaves Multiple Lessons for Other Retailers

Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company website. The brand’s international…

A Christmas Miracle? Toys ‘R’ Us to Open at American Dream Just in Time for the Holidays

There’s been a giraffe sighting at the American Dream mall in New Jersey, and this wasn’t just any old giraffe. Toys ‘R’…

Target to Triple Disney Shop-in-Shops to 160 Stores as Holiday Toy Rush Nears

Target is expanding its partnership with Disney to bring Mouse House-branded in-store shops to more than 160 locations by the end of…

Toys ‘R’ Us to Return in 2022 With 400 Shops Inside Macy’s Stores

Toys ‘R’ Us will make its latest attempted return to brick-and-mortar with 400 store-in-store shops at Macy’s locations and online at macys.com/toysrus,…

To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller,…

WHP Acquires Controlling Stake in Toys ‘R’ Us Parent Company

Toys ‘R’ Us has a new owner, WHP Global, which has acquired a controlling interest in parent company Tru Kids. WHP, which…

Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate…

Target To Power Online Sales At Revived Toys ‘R’ Us Web Site

Target will fulfill e-Commerce orders made through the newly resurrected Toys ‘R’ Us. Shoppers who visit the relaunched toysrus.com can browse product…

Tru Kids Brands Doubles Down On Experience With Traveling Exhibit

Tru Kids Brands is partnering with Candytopia, an interactive art exhibition, to launch The Toys ‘R’ Us Adventure pop-up experience for the…

Tru Kids Brands Taps Party City Exec As New President

Tru Kids Brands, the parent of the Toys ‘R’ Us brand, and b8ta announced today that Jamie Uitdenhowen has been named President of Toy Retail Showrooms, LLC,…