Active and lifestyle fashion brand Fabletics is expanding into Mexico through a partnership with Liverpool, an omnichannel retail group that has more than 177 years of operating experience in the country.
Through the partnership, Liverpool will manage all of Fabletics’ retail locations, ecommerce and wholesale operations across the region, starting in Q2 2025. Initially, the ecommerce site and stores will focus on Fabletics’ core designs, including best-selling active and lifestyle pieces. In the future, the brand plans to expand its assortment to include more specialized collections and collaborations, such as its ongoing partnership with Khloé Kardashian.
This is the latest Liverpool partnership with a well-known retailer. Toys ‘R’ Us parent company WHP Global began working to bring its stores to Mexico in April 2023, followed by plans to bring Babies ‘R’ Us to the country in January 2024. And in April 2024, KnitWell Group partnered with Liverpool to expand its Talbots brand into Mexico with the planned opening of 10 stores in the Mexico City area.
“We couldn’t be happier about this joint venture with Fabletics,” said Charles Albert Johnson, CEO of International and Boutiques at Liverpool in a statement. “It’s a unique opportunity for us to infuse our expertise in retail in Mexico with Fabletics’ world-class, high-quality designs, that we know consumers will be excited to finally get their hands on.”
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This partnership is part of Fabletics’ broader strategy, which includes securing a presence in 10 countries by the end of Q4 2027. To date, the brand has more than 100 retail stores globally and operates in the U.S., Canada, the UK and Europe, with plans to expand into Central America, South America, Australia and the Middle East.
“There is a huge global opportunity to extend our unique offering of luxury activewear at an accessible price point,” said Michael Roth, VP of International at Fabletics in a statement. “We have big aspirations when it comes to bringing our high-quality product into new regions. Through this partnership with Liverpool, the brand is now able to meet the needs of the Mexican consumer.”
