fabletics

Lizzo Kickstarts New Inclusive Shapewear Brand With Help From Fabletics

Fabletics is partnering with Grammy Award-winning artist Lizzo to launch YITTY, a new shapewear brand. Lizzo has been developing the business for…

Fabletics to Open 30 Stores in 2022, Hold Belated Grand Openings for 22 Existing Stores

Fabletics will open 30 new store locations in 2022 as it continues building out its omnichannel presence. The retailer also will celebrate…

Fabletics, Tough Mudder Team Up for Pop-ups, Custom Apparel and Experiential Offerings

Fabletics is partnering with global sports and active lifestyle brand Tough Mudder to offer its activewear to the more than 6 million members…

Fabletics Exec Reveals Key Strategies Behind 150% YoY Pinterest Growth

Advertising on Pinterest has provided a dramatic success story for Fabletics, including 150% year-over-year growth in 2019, but it wasn’t an overnight…

How Will DTC Rebound After The COVID Retail Shakeup?

As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel…

Fabletics Makes NYC Debut With Pop-Up Store

Fabletics has opened its first New York City location with a pop-up shop in SoHo. The store includes experiential features such as…

Fabletics Plans 75 New Stores As Athleticwear Market Heats Up

Fabletics plans to open 75 new stores across the U.S. and overseas, in an effort to stand out in a highly competitive…

#RIC18: How TechStyle Optimizes Personalization With Continuous Testing

For most retailers, one-to-one personalization is a goal to work towards rather than an actual achievement — but TechStyle Fashion Group is…

Unified Customer Data Is The Key To True Customer-Centricity

Retailers may believe they’re already well on the path to customer-centricity, and that only a few tweaks — such as making shoppers’…

Data-Driven Personalization Serves 1.2 Million Loyal Fabletics Customers

Many retailers talk a good game when it comes to personalizing interactions with each customer, but Fabletics really walks the walk. The…

TechStyle CEO Adam Goldenberg: Technology Is One Of Our Products

As its name implies, TechStyle represents a marriage of technology and fashion. It’s the parent company of successful, fast-growing brands including Fabletics,…