The U.S. Postal Service has launched an online ecommerce catalog powered by Toys ‘R’ Us for the fulfillment of gifts in its Operation Santa program. For 112 years Operation Santa has allowed the public to “adopt” letters to Santa written by children and families to help make holiday wishes come true.
The new ecommerce platform, called Santa’s Gift Shoppe, was developed exclusively for USPS Operation Santa letter adopters to make it easier for participants to shop for the perfect gift and ship it from the comfort of their homes with just a click. The online catalog features a selection of toys and gifts from Toys ‘R’ Us and integrates a number of USPS shipping options to ensure that gifts are affordable to ship and arrive in time for the holidays.
“USPS Operation Santa has connected communities through holiday goodwill for over a century,” said Sheila Holman, VP of Marketing at USPS in a statement. “This year, through our collaboration with Toys ‘R’ Us, we’re thrilled to bring an easier way for generous people to make a difference. With the launch of this new ecommerce platform, we’re making it simpler than ever to help fulfill wishes and spread holiday joy.”
The USPS hopes that the partnership with Toys ‘R’ Us is just the beginning, with plans to expand its collaborations to include other items, such as clothing, shoes and books, into the online catalog: “We’re looking to broaden our selection of gifts in the future to help expand the impact of USPS Operation Santa and create even more opportunities for Americans to spread holiday cheer,” added Holman.
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“At Toys ‘R’ Us our mission is to bring joy to children, and what better way than to surprise them with gifts from Santa,” said Gary Haas, VP of Ecommerce at Toys ‘R’ Us in a statement. “Through this new ecommerce platform, generous individuals can easily adopt a letter to Santa and help create magical moments for a new generation of Toys ‘R’ Us kids.”
