retail marketing

‘Lowe’s House of Curators’ Emphasizes Style, Interior Design with Special-Edition Collections

Lowe’s is introducing “Lowe’s House of Curators,” a series of bespoke décor curations that will focus on style and interior design at…

SHEIN to Donate $300,000 to Three Charities Chosen by its Community

Global fast-fashion e-retailer SHEIN will be hosting its second-annual virtual music festival, “SHEIN Together Fest” on May 2, 2021, celebrating its Light-a-Wish…

Lowe’s Promo Offers ‘Night of Lowemance’ for Valentine’s Day

Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a…

Former Target, Macy’s Execs Join Bed Bath & Beyond Marketing Team

Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP,…

Why Retail Marketers Turn To Behavioral Economics

With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers to make their mark….

Walgreens CIO Quits To Form Marketing Startup

Walgreens Chief Digital Officer and CIO Abhi Dhar is leaving the company in March to form an online marketing startup. The unnamed…

Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs

With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain customers, drive sales and…

The Future Of Retail Marketing Means Escaping The Pull Of The Past

It should come as no surprise that the past few years have taken a toll on the retail sector. From the smallest…

Coming To Terms With Millennials: Advice From The Experts

Millennials are mentioned in almost every article related to retail marketing these days. And Retail TouchPoints is no exception. We focused a special…