Custora, a New York City-based marketing software startup, has raised $6.5 million in a Series A funding round led by Foundation Capital.
Greycroft Partners and Valhalla Ventures also contributed to the round, which Custora will use to help scale sales and marketing operations and build out its B2C marketing software platform. In 2011, Custora raised a seed round of financing and has grown consistently over the past few years. The company’s current list of retail clients include Ann Taylor, Bonobos and Guess?.
Custora designed its predictive marketing platform to analyze data and determine how consumers will behave in the future. As a result, e-Commerce teams can identify the items consumers are more likely to buy, how much they will spend and even how often they will shop. With this in-depth knowledge, marketers will be able to craft more compelling and relevant advertising campaigns.
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“Custora has surfaced deep, actionable insights about various customer segments,” said Jason Wang, Senior Director of Strategic Planning and Operations at Guess?, Inc. “We have a much better grasp of our different shopper types and of our omnichannel customers — and when we’re tailoring campaigns based on those insights, it’s driving real lift.”
Typically, retailers struggle to aggregate data across channels and garner meaningful insights about their customers. However, the Custora platform allows retailers to collect data from across the entire retail ecosystem and leverage predictive analytics to acquire deep insights that are fed into existing marketing tools.
“The goal for marketers is to spend more time thinking about how to treat their customer segments at different points in the buying cycle,” according to Corey Pierson, Co-Founder and CEO of Custora, “and less time caught up in data analysis and list management.”
