Summersalt Raises $17M To Expand Into More Apparel Categories

Summersalt, a direct-to-consumer swimwear and travelwear brand, has secured a $17 million Series B funding round led by Mercato Partners. With the funding, Summersalt plans to expand into additional apparel categories and further establish the brand into the lifestyle category with the addition of affordable, quality and travel-friendly products.

The online brand will focus on building out its travel content platform, The Forecast, to continue to build and inspire female travelers.

Summersalt launched in 2017 with a line of DTC swimwear. In the two years since, the company has expanded its merchandise beyond its $95 swimsuits to include an apparel collection focused on essentials such as cashmere sets, packable jackets and wrinkle-free pants.


“We are building a generation-defining travel brand that goes beyond swimwear and apparel to create a community of curious women who love to explore,” Lori Coulter, Co-Founder, CEO and President of Summersalt, said in a statement. “Our unparalleled experience in apparel, deep supply chain expertise and fit-technology will be at the foundation as we continue to scale and build a brand with highly profitable unit economics.” 

Additional participants in the round include Founders Fund, Lewis and Clark Ventures, Revolution’s Rise of the Rest Seed Fund and Victress Capital. This round brings Summersalt’s total funding to $26 million



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