“Now more than ever, it is critical for us at Sephora to be able to adapt to the quickly changing retail environment, and that’s especially important at the point of sale,” said Sree Sreedhararaj, SVP and CTO at Sephora in a statement. “Our clients desire a seamless experience in every step of the shopping journey, and our partnership with FreedomPay allows us to maximize efficiencies and capabilities at checkout.”
Customers who prefer touchless payment options may choose contactless payment or digital wallets through their devices, using Apple Pay, Google Pay and Samsung Pay. The FreedomPay Next Level Commerce platform is designed to provide secure contactless payments and data solutions through transactions that FreedomPay President Chris Kronenthal said give a “fast, frictionless and innovative consumer experience.”
Sephora has been a long-time investor in customer-facing technologies for both in-store and online shoppers. In 2019, the retailer introduced its first AI-powered digital mirror at the Sephora flagship location in Madrid. The partnership with Wildbytes featured technology that would allow the mirror to generate data and create recommendations on makeup, skincare and fragrance.
In 2018, Sephora entered the AR effects space with features offered by Facebook Messenger that allowed clients to virtually try products through their devices’ cameras. The technology allowed Sephora to offer a personalized shopping experience through filters and AR effects from the brand, giving shoppers the opportunity to try different products and looks without visiting a brick-and-mortar location.