The new initiative, called the Digital Shopping Network (DSN), was created to help brands and retailers engage with shoppers and allow them to redeem mobile offers in-store without affecting POS operations.
Using DSN, retailers can establish more personalized relationships with customers by sending targeted and customized offers directly to their mobile devices. Shoppers can redeem offers in-store via a unit that is QR code and text-message enabled, and features a touch screen, magnetic stripe reader and printer.
“Path to purchase in the digital marketplace is difficult for brands and retailers, with purchase intent often being abandoned or disintermediated,” said Gary Schwartz, CEO and Founder of Impact Mobile. DSN is designed, he explained, to offer “a simple end-to-end solution from media buying to in-store shopper marketing.”