Advertisement

Impact Mobile And Star Micronics Launch Mobile Marketing Solution


Impact Mobile, a provider of end-to-end mobile marketing solutions, and Star Micronics, a small printer manufacturer, are partnering to launch a new close-loop mobile offer and redemption service.

The new initiative, called the Digital Shopping Network (DSN), was created to help brands and retailers engage with shoppers and allow them to redeem mobile offers in-store without affecting POS operations.

Using DSN, retailers can establish more personalized relationships with customers by sending targeted and customized offers directly to their mobile devices. Shoppers can redeem offers in-store via a unit that is QR code and text-message enabled, and features a touch screen, magnetic stripe reader and printer.

Advertisement

“Path to purchase in the digital marketplace is difficult for brands and retailers, with purchase intent often being abandoned or disintermediated,” said Gary Schwartz, CEO and Founder of Impact Mobile. DSN is designed, he explained, to offer “a simple end-to-end solution from media buying to in-store shopper marketing.”

Featured Event

Join 5k+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: