Impact Mobile

Retailers, Heads Up: Google Just Invented The Mobile Browser

Self-driving cars? Hot-air balloon Internet-delivery? Alchemy-tech projects from Google X’s laboratory. Now, finally the Mountain View scientists launch a moonshot project that has immediate…

The Retail Internet Of Things (IOT): Turning Your Store Into An App

Retailers are an innovative bunch. We adopt and trial new technologies at a more nimble rate that other verticals. In a world…

Trend Watch: Data Security And Its Impact On Retail Innovation In 2014

Data security has now risen to the top of the heap of conversations in and around the retail industry. Undoubtedly, security breaches…

The 2014 Retail Game Changer: Battle Of The Maps

Of all the widgets and long-forgotten apps on your phone the one with most mobile mindshare is your map app. We have…

Impact Mobile And Star Micronics Launch Mobile Marketing Solution

Impact Mobile, a provider of end-to-end mobile marketing solutions, and Star Micronics, a small printer manufacturer, are partnering to launch a new…

Comparing Political And Retail Strategies

Editor’s Note: This article is an excerpt from Schwartz’s book titled: Fast Shopper, Slow Store. Many people in the business of connecting…

13 Retail Experts Share Predictions In 2013 RTP Outlook Guide

What are the greatest challenges facing retailers in 2013? How do you design a mobile site for the multitude of different phones…

New Book Sheds Light On Engaging Mobile Consumers

Due to the continued proliferation of smartphones and tablets, more consumers are using their mobile devices to browse and buy. As a…

Connected Consumer Series Wrap-Up

Retail TouchPoints recently completed its eight-part webinar series covering the most challenging issues on retailers’ minds and in their conference rooms. Industry…

2012 Holiday Outlook Guide

Cross-Channel Consistency, Mobile Integration Are Keys To Success The holidays may be months away, but smart retailers are strategizing today, according to…

Sleeping With The CMO

Editor’s note: This article is an excerpt from Schwartz’ upcoming novel titled: Fast Shopper, Slow Store due to be published in August…

Forward-Thinking Retailers Tap Mobility To Connect With Shoppers

Retailers are gravitating to mobile marketing initiatives including short message service (SMS) marketing, quick response (QR) codes, and applications to boost brand…