AI is reshaping more of the shopping journey, but which experiences are truly improving results for retailers and customers today? In this webinar hosted by the Retail TouchPoints editorial team, we’ll examine how AI is being applied across key touchpoints, from search and product discovery to recommendations, conversational shopping, personalization, customer service and post-purchase engagement.
The session will explore where these tools are gaining traction, what kinds of value they are delivering, and where performance still falls short of expectations. The discussion will center on practical use cases and the factors that separate helpful experiences from forgettable ones.
Join us for a look at the current state of the AI shopping journey and what retail leaders should watch as they evaluate investments, shape customer experience strategies and plan next steps.
