Homeland Deploys New Self-Checkout Lanes To Speed Up Checkout Process

Homeland, an Oklahoma-based grocery retailer with 80 stores, has deployed Toshiba Global Commerce Solutions’ Self Checkout System 7 at some locations. The tool helps the grocer offer its customers a low-touch self-service checkout option that can speed customer throughput and ensure safe social distancing during the pandemic.

Locations with the Toshiba POS solution deploy it at four lanes throughout the day, freeing up associates to handle tasks other than manning the register. The self-checkout lanes have achieved a 40% customer utilization rate, surpassing Homeland’s goal of 30%.

“Implementing Toshiba’s POS and self-checkout systems in our stores is definitively improving our shopping experience,” said Chris Smith, VP of IT at Homeland in a statement. “As a community-centric and employee-run organization, it is vitally important to deliver elite service to every customer. Toshiba is helping us accomplish this objective.”

Homeland also is partnering with Toshiba and TRUNO Retail Technology Solutions to deploy Toshiba’s SurePoint 4820 POS touchscreens in its traditional lanes within the next year. The terminals will help reduce checkout times by enabling associates to input transactions more intuitively.


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