Dollar Shave Club is migrating its homegrown subscription technology to the Ordergroove platform, in partnership with Shopify Plus. The “subscription-first” DTC brand is seeking to move away from building and maintaining out-of-the-box capabilities to creating differentiated subscription experiences for its members.
The brand selected Ordergroove because its capacity supported Dollar Shave Club’s large subscriber base, order volume and operational scale. Additionally, the platform offers a highly flexible incentive framework that makes it easy to test and optimize promotions to maximize performance, as well as powerful APIs that empower creative customization.
“As a subscription-first brand, our mission is to deliver exceptional consumer experiences that help men and women take better care of their bodies so they can be their best selves,” said Ranil Wiratunga, Chief Digital Officer and Global GM of DTC at Dollar Shave Club in a statement. “To deliver on that promise, we partnered with the most powerful and flexible subscription platform out there.”
Dollar Shave Club began in 2011 as a one-product subscription company, but it’s since grown to become a multinational, multichannel cross-category lifestyle brand with a portfolio spanning shave, skincare, oral care, body care and haircare.