CoreMedia, a content and digital asset management platform, has integrated its LiveContext solution with Salesforce Commerce Cloud (formerly known as Demandware). The integration allows customers of both platforms to combine media and branded content with real-time product data and transactional capabilities to create digital shopping experiences.
Capabilities enabled by the integration include:
- The ability to augment existing store pages and create new, hybrid pages that combine rich media and branded content with product information, inspiration and customer service.
- Advanced digital asset management capabilities and support for interactive experiences, such as shoppable videos and image maps, editable text on images and slide shows.
- Real-time omnichannel previews that enable merchants to see what the online shopping experience looks like on any device and across the customer journey.
“This integration represents our commitment to keeping customers on the cutting edge,” said Sören Stamer, CEO of CoreMedia in a statement. “The combination of CoreMedia LiveContext and Commerce Cloud will be a powerful new tool for online sellers to maximize their offerings and achieve significant cost savings as well as time-to-market advantages.”
CoreMedia will be showcasing a live demo of the integration at the NRF Big Show 2017 booth #2247.