The Retail TouchPoints Network

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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

How Babylist Plans to Succeed Where Other Baby Retailers have Failed

The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

The Future is Diverse, so Retailers Must Shift from a ‘Mass’ to a ‘Micro’ Model to Keep Up

content

How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’

Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious…

Why You Need a Content Supply Chain

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average…

Content Governance: The Savior of Ecommerce Giants

Quitting online shopping may be tougher than taking a break from our smartphones. Hundreds of millions of people visit ecommerce websites every day,…

Social Commerce: Why Content Matters in Modern Commerce

Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select your items from the…

REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion

REI has launched Co-op Studios, an in-house content arm that will produce films, podcasts and editorial programs aimed at creating stories that…

Widen Collective Offers Retailers Greater Control Over Digital Content

Widen Collective, a platform designed to help brands streamline their workflow by enriching product data with marketing copy and digital assets, has…

Exclusive Q&A With Babylist CEO: How Video Content And Multi-Retailer Data Spur Registry Growth

Last year’s bankruptcy and liquidation of Toys ‘R’ Us shook up the toy industry, but the simultaneous closure of sister retailer Babies…

Content’s Role In The Customer Experience

Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon, advertisements, contact centers and…

Amazon Joins $35 Million Funding Round For Lifestyle And Food Studio

Tastemade, a digital lifestyle and food network and studio that also sells cooking materials, home and travel gifts, has secured a $35…

Walmart To Launch Shoppable Ads On Its Free Streaming Service

Walmart will pair shoppable ads with original content on Vudu, the retail giant’s streaming video arm, through a partnership with MGM, according…

KEEN Footwear Steps Up E-Commerce Game With Story-Driven Content Strategy

KEEN Footwear has predominantly operated as a wholesale business since its founding in 2003. But as more consumers go right to their…

10 Tips To Maximize Your Omnichannel Marketing Strategy

There are plenty of ways to connect with customers on their channels of choice. What can be difficult is getting the relevant…

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Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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Shoptalk 2023

SubSummit

Retail Innovation Conference & Expo 2023