content

Best Buy Shifts Focus from Offering Expertise to Aiding Discovery

Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new branding and a new…

Build-A-Bear Continues Push into Branded Content with Holiday Feature Film

Build-A-Bear Entertainment, a division of Build-A-Bear Workshop, is bringing its latest feature film, Glisten and the Merry Mission, to digital platforms following…

How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’

Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious…

Why You Need a Content Supply Chain

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average…

Content Governance: The Savior of Ecommerce Giants

Quitting online shopping may be tougher than taking a break from our smartphones. Hundreds of millions of people visit ecommerce websites every day,…

Social Commerce: Why Content Matters in Modern Commerce

Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select your items from the…

REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion

REI has launched Co-op Studios, an in-house content arm that will produce films, podcasts and editorial programs aimed at creating stories that…

Widen Collective Offers Retailers Greater Control Over Digital Content

Widen Collective, a platform designed to help brands streamline their workflow by enriching product data with marketing copy and digital assets, has…

Exclusive Q&A With Babylist CEO: How Video Content And Multi-Retailer Data Spur Registry Growth

Last year’s bankruptcy and liquidation of Toys ‘R’ Us shook up the toy industry, but the simultaneous closure of sister retailer Babies…

Content’s Role In The Customer Experience

Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon, advertisements, contact centers and…

Amazon Joins $35 Million Funding Round For Lifestyle And Food Studio

Tastemade, a digital lifestyle and food network and studio that also sells cooking materials, home and travel gifts, has secured a $35…

Walmart To Launch Shoppable Ads On Its Free Streaming Service

Walmart will pair shoppable ads with original content on Vudu, the retail giant’s streaming video arm, through a partnership with MGM, according…

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