Latest In: content

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Exclusive Q&A With Babylist CEO: How Video Content And Multi-Retailer Data Spur Registry Growth

Last year’s bankruptcy and liquidation of Toys ‘R’ Us shook up the toy industry, but the simultaneous closure…

News April 17
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0aaaArjen van den Akker SDL

Content’s Role In The Customer Experience

Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon,…

Executive Viewpoints March 28
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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Upon implementing a complete redesign of its logo and color scheme, Zulily revealed that it had made the…

Executive Viewpoints February 13
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Amazon Joins $35 Million Funding Round For Lifestyle And Food Studio

Tastemade, a digital lifestyle and food network and studio that also sells cooking materials, home and travel gifts,…

News October 19
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Walmart To Launch Shoppable Ads On Its Free Streaming Service

Walmart will pair shoppable ads with original content on Vudu, the retail giant’s streaming video arm, through a…

News October 10
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KEEN Footwear Steps Up E-Commerce Game With Story-Driven Content Strategy

KEEN Footwear has predominantly operated as a wholesale business since its founding in 2003. But as more consumers…

News September 7
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0aaHeidi Unruh eSpirit

10 Tips To Maximize Your Omnichannel Marketing Strategy

There are plenty of ways to connect with customers on their channels of choice. What can be difficult…

Executive Viewpoints March 13
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UGC Influence On Store Purchases Grows To 45%

As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing…

News February 12
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Analog Vs. Digital: Room For Both?

By Ryan James Dee, Interactions The world is flat…screened. According to the International Telecommunication Union, 81% of the…

Executive Viewpoints October 16
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