Align With Relevant Content To Break Through The Holiday Clutter
The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes…
Executive Viewpoints November 29
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Why You Need To Prevent Web Scraping For Your Online Business
By Edward Roberts, Distil Networks Imagine you are responsible for product pricing on an e-Commerce web site. You…
Executive Viewpoints November 7
Pinterest: The Not-So-Social Network That Generates Big Benefits
Pinterest Founder and CEO Ben Silbermann often protests that Pinterest is not a social media platform. Instead, it’s…
Editor's Perspective September 27
Going Native: How This Advertising Format Is Changing The Game
The retail advertising landscape is perpetually evolving, driven by the proliferation of smartphones and tablets, and the demand…
Executive Viewpoints September 27The Emphasis Is On The Relationship: How To Make Your Content More Powerful
By Brian Rigney, Zmags Engaging e-Commerce content comes in many forms — imagery, video, user generated — the…
Executive Viewpoints August 26How Will Facebook’s New ‘Consumer Choice’ Ad Format Impact Ad Blocking?
In the midst of the rise of ad blocking services, Facebook has recently made it more difficult for…
Executive Viewpoints August 17How Will Retail Brands Share Their Instagram Stories?
Last week, Instagram introduced Instagram Stories, a new feature that allows all users to take photos and videos…
Executive Viewpoints August 10
Twitter And Instagram Execs Share Social Media Best Practices
I’ve been an advocate of social media since the early days of Myspace, but I didn’t realize how…
Editor's Perspective July 21
The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail…
Executive Viewpoints July 5Top Stories
