Best Buy Shifts Focus from Offering Expertise to Aiding Discovery
Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new…
News July 23
Latest In: content
Build-A-Bear Continues Push into Branded Content with Holiday Feature Film
Build-A-Bear Entertainment, a division of Build-A-Bear Workshop, is bringing its latest feature film, Glisten and the Merry Mission,…
News December 4
How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those…
Features February 15
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Why You Need a Content Supply Chain
In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get…
Executive Viewpoints November 7
Content Governance: The Savior of Ecommerce Giants
Quitting online shopping may be tougher than taking a break from our smartphones. Hundreds of millions of people visit…
Executive Viewpoints July 12
Social Commerce: Why Content Matters in Modern Commerce
Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select…
Executive Viewpoints June 3
REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion
REI has launched Co-op Studios, an in-house content arm that will produce films, podcasts and editorial programs aimed…
News May 28
Widen Collective Offers Retailers Greater Control Over Digital Content
Widen Collective, a platform designed to help brands streamline their workflow by enriching product data with marketing copy…
News May 27Holiday Secret Weapon: Scaled, Distributed, Personalized Content
By Alyssa Meritt, Contentful Christmas in August? Absolutely. Summer marks the start of retailers’ holiday planning season. By…
Executive Viewpoints August 2Top Stories
