Luxury fashion brand Diane von Furstenberg (DVF) is rolling out mobile-first point-of-sale and a clienteling solution that will give store associates the data they need to make more accurate predictive product recommendations.
The retailer, with stores in more than 55 countries, is extending its use of the Salesforce Commerce Cloud to unify commerce across online and offline channels while modernizing the in-store customer experience. The Commerce Cloud Store solution will empower the mobile POS, while Commerce Cloud Einstein supports clienteling based on customers’ online and in-store shopping histories, interests and more.
Additionally, store operations capabilities from Commerce Cloud Store will enable DVF to streamline management of functions including inventory availability and receiving, returns and reporting via a real-time shared view of online and in-store data.
“DVF is a customer-first brand and we are laser-focused on delivering the shopping experience our customers want, wherever they are,” said Tom Britt, COO of DVF in a statement. “We see Commerce Cloud Store as being key to achieving our unified commerce vision.”