Executive ViewPoints

E-Commerce Runs On Data Powered By AI

For e-Commerce businesses, AI adoption is no longer optional — it’s a necessary step toward streamlined operations and market competitiveness. And while…

How Retailers Can Prepare For Returns Shifts And Spikes Due To COVID-19

In the midst of the COVID-19 pandemic, retailers face unique pressures: brick-and-mortar stores are closed, consumer spending has declined and supply chains…

Denial Of Inventory: Always A Problem, And Now More Than Ever

In a generous gesture to healthcare workers battling the pandemic, the CEO of Crocs, a brand of shoes especially popular among healthcare…

Off The Rack: Fashion’s Top Retail Brands Respond To COVID-19

These are tough times for everyone. With the number of COVID-19 cases rising, most cities on lockdown and everyone practicing social distancing…

How Retailers Can Meet Customers’ Needs for Human Connection

Remember all the simple, everyday interactions we took for granted a few weeks ago? Saying thank you to a helpful cashier or…

What Social Shopping Looks Like Across 5 Popular Platforms

Social media platforms are well on their way to becoming established channels for e-Commerce, especially when it comes to brand building and…

Machine Learning-Based Demand Forecasting For Fast Adaptability To Changes

Demand forecasting methods have been used in retail for a long time. Most of them are based on historical data, which is…

The Three Pillars Of Planning And Allocating Your Media Budget

A commonly asked question in marketing departments is, “How should we spend our advertising budget?” For retailers and brand marketers, the plethora…

How Retail Marketers Can Adapt To Today’s Social Distancing Economy

A new economy has formed overnight. With more than 3 billion people across the globe asked or ordered to follow social distancing,…

What Grocery Can Learn From Retailers’ Personalization Highs And Lows

Grocery stores are experiencing their long-term digital shopping strategy in fast forward. Last year, eMarketer predicted that online food and beverage sales…

Navigating The New Retail Reality With Data Analytics

The way consumers engage with retailers has changed dramatically in recent years. Thanks to the proliferation and convenience of online shopping, foot…