6 years ago Tracking Holiday Gifts With Intelligence And Purpose As the holidays draw near, front doorsteps everywhere pile high with boxes filled with presents. Where do they all come from? Some…
6 years ago Protecting Your Customers From Counterfeits — A Brand Imperative For Retailers In 2020 According to the OECD, in 2018 $509 billion dollars’ worth of counterfeit goods were sold globally. This not only damages brands’ reputations,…
6 years ago How Smart Automation Powered By Retail AI Can Improve Your Retail Business Scaling a modern retail business requires a combination of automation and predictive analytics. Here’s how to leverage these technologies to get real…
6 years ago Why Commoditization Is The Best Thing To Happen to E-Commerce For many sellers, establishing an e-Commerce presence is an intimidating proposition. They view site design and organization as obstacles in a long,…
6 years ago Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers Here are two troubling statistics that should drive fear into the hearts of any retailers who use digital coupons as part of…
6 years ago How Retailers Can Optimize For The Growth Of Voice Search Every time you ask Siri to tell you where the nearest hardware store is or Alexa to help you remember the title…
6 years ago What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers. Yet here we are…
6 years ago How Bot-Supported Customer Service Can Save The Buyer Journey If you don’t understand the customer journey, you may as well be selling blind. Luckily, chatbots are helping brands gain a deeper…
6 years ago By Creating Media Businesses Retailers Can Drive New Revenue Streams CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to the growth of digital…
6 years ago 3 Key Lessons For Solving Geo-Pricing The fact is becoming clearer that price is king in retail. With Amazon and direct-to-consumer brands like Asos, Everlane, Warby Parker and…
6 years ago The Case For The Software-Defined Store: Agility In The Face Of Change Adapt or perish, now more than ever, is a retailer’s imperative. Stores today face new customer expectations, new competitive business models and…
6 years ago The Search KPI Red Herrings E-Commerce Retailers Should Avoid An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components need to…