*Unless otherwise specified, figures quoted refer to Amazon.com Prime Day is less than one month away. Last year, Amazon extended the deal day from 24 to 30 hours and, assuming they'll follow the same schedule, Prime Day 2018 will likely begin at 6 pm Pacific on Monday, July 9, running to the final minute of Tuesday, July 10. But since Amazon hasn't officially announced a date yet, we wouldn't be surprised if they expanded the event even more this year — Prime Day 2017 was such a huge hit that there's no doubt the demand is there. It's never too soon to start prepping for Prime Day. Prime Day is a unique global shopping event exclusively for Amazon Prime members. The impact from this is compounding: best-selling products get more exposure and sales during Prime Day, further boosting sales. It follows that brands need to be uniquely prepared for this event, tracking and optimizing their product availability and placement, promotions, and page content (including ratings and reviews) to ensure they don't miss this opportunity.