Quality customer service is the backbone of every successful retail organization. By ensuring customers are satisfied, retailers can generate long-term loyalty, which is a key source for long-term revenue and brand advocacy.

During the webinar, titled: Get Serious About Social Customer Care, retail industry experts discussed the importance of customer service; the business effects of good and bad experiences; and how retailers can deliver a great consumer experience through changing communication patterns.

“Good customer experiences have a quantifiable revenue impact,” said Kate Leggett, Principal Analyst at Forrester Research. “A happy customer is a loyal one, and loyal customers are more likely to spend their wallets with companies over the long term.”

SDL, a data and analytics solution provider, today launched SDL Fredhopper 7.5, a cloud-based solution that helps retailers execute predictive targeting, personalization, search and merchandising online.

The platform was designed to empower marketers to create more tailored and memorable online shopping experiences by leveraging trigger-based business rules, according to a company press release.

In a webinar aired live today, executives from Microsoft Dynamics and Junction Solutions shared the latest trends and strategies for retailers looking to profit from social media involvement. The webinar, titled: Social Media For Retail: Translating “Posts” Into Profits, is the second session in the nine-part Connected Consumer Webinar Series hosted by Retail TouchPoints this week.

“As the Internet has evolved, so has shopping,” said Leslie Belcher, Retail Industry Market Development Manager for Microsoft. “The era of social web has arrived. Retail brands can no longer ignore their customers and need to engage with people discussing their brands.”