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Shopper Engagement
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Written by Alicia Fiorletta
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Friday, 24 May 2013 08:30 |
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Shopping cart abandonment is a top pain point retailers across verticals face daily. In fact, approximately 80% of all online transactions are discarded before transaction, according to research from Rejoiner, an email retargeting solution provider. To stand out among competitors and bring shoppers back to the e-Commerce site, retailers are implementing compelling and relevant marketing strategies.
VTech Electronics, a provider of electronic learning toys, has partnered with Rejoiner to develop personalized retargeting emails that engage consumers and recover lost online sales. The relationship kicked off with a campaign during the 2012 holiday season that recouped $63,000 in revenues by encouraging targeted shoppers to finalize uncompleted transactions. The initiative also encouraged a 32% aggregate open rate, as well as an 11% click-through rate.
Within the first few weeks of implementing the Rejoiner platform, VTech recovered “a significant portion of our holiday revenue,” according to Mike Reall, Director of E-Commerce at VTech. “The conversion rate of Rejoiner traffic was 8.9%, and average order value was 10% higher than other orders.”
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Shopper Engagement
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Written by Alicia Fiorletta
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Thursday, 23 May 2013 07:24 |
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Many merchants are leveraging card-linked offers to connect with potential and existing customers, boost brand awareness and increase sales in target markets.
The Biltmore, an estate, hotel and spa based in Asheville, N.C., is driving new business through the OfferLink Local program from Cartera, a card-linked offer advertising network. Since March 2012, the Biltmore has generated more than $2 million in sales via the program and rewarded thousands of consumers nationwide, according to Donna Nickerson, National Sales Manager at the Biltmore.
“By participating in the Cartera OfferLink Local program, we’re able to reach some of the top spenders in our market,” Nickerson said in an interview with Retail TouchPoints. “The targeting capability allows us to reach card members in top loyalty programs along the east coast and surrounding nine states.”
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Cross-Channel Strategies
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Written by Jonathan Lee
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Wednesday, 22 May 2013 00:00 |
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Quality customer service is the backbone of every successful retail organization. By ensuring customers are satisfied, retailers can generate long-term loyalty, which is a key source for long-term revenue and brand advocacy.
During the webinar, titled: Get Serious About Social Customer Care, retail industry experts discussed the importance of customer service; the business effects of good and bad experiences; and how retailers can deliver a great consumer experience through changing communication patterns.
“Good customer experiences have a quantifiable revenue impact,” said Kate Leggett, Principal Analyst at Forrester Research. “A happy customer is a loyal one, and loyal customers are more likely to spend their wallets with companies over the long term.”
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News Briefs
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Written by Retail TouchPoints
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Wednesday, 22 May 2013 07:48 |
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SDL, a data and analytics solution provider, today launched SDL Fredhopper 7.5, a cloud-based solution that helps retailers execute predictive targeting, personalization, search and merchandising online.
The platform was designed to empower marketers to create more tailored and memorable online shopping experiences by leveraging trigger-based business rules, according to a company press release.
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Retail DataPoints Of The Week
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Tuesday, 21 May 2013 14:09 |
Consumers are increasingly using their mobile devices to search for the best deals, which is costing brick-and-mortar retailers $217 billion in sales losses. Also, 35% of all Americans are engaging in showrooming (viewing products in-store and purchasing online) regardless of whether or not they own a smartphone. Showrooming impacts certain product categories more than others, including: consumer electronics, apparel, books and appliances.
This infographic, courtesy of 360pi, highlights the current state of showrooming and how retailers are affected by this trend.
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View full infographic »
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