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White House Black Market Launches #BeatOfYourDrum Campaign

White House Black Market Launches #BeatOfYourDrum Campaign

September 2, 2015 | Retail Success Stories

The fall season is drawing near, which means adults and children alike are purchasing new apparel for the colder months ahead. In an effort to inspire women and encourage them to share their fall fashions, White House Black Market has launched the #BeatOfYourDrum campaign, which will run through September 20. Following a series of successful multichannel initiatives, including the #WearWhatWorks campaign, White House Black Market is taking a similar approach by integrating TV advertising, the web site and user-generated content (UGC). The retailer also is integrating stories from fashion infl...

Movers & Shakers

Bonobos CEO Steps Down, Dunn Returns To Role

Bonobos CEO Steps Down, Dunn Returns To Role

Bonobos CEO Francine Della Badia has stepped down from her position at the e-Commerce brand, nearly three months after she assumed the job in June. Della Badia will remain as...

Bond Brand Loyalty Adds Blackberry Exec To Business Development Team

Bond Brand Loyalty Adds Blackberry Exec To Business Development Team

Bond Brand Loyalty, an agency focused on building and operating customer loyalty solutions, has hired Mike McDowell as its North American VP of Business Development. McDowell most recently served as...

Abercrombie & Fitch Builds New Leadership Team

Abercrombie & Fitch Builds New Leadership Team

Abercrombie & Fitch has assembled a new brand leadership team as part of its initiative to restructure the company’s overall management. The new team includes six new positions, reflecting the...

Mergers & Acquisitions

Private Equity Firm Buys Belk For $2.7 Billion In Cash

Private Equity Firm Buys Belk For $2.7 Billion In Cash

As part of a definitive agreement, private equity firm Sycamore Partners will acquire family-owned department store Belk for $2.7 billion in cash. As part of the deal, Belk shareholders will...

Oracle Buys Maxymiser To Expand Marketing Cloud

Oracle Buys Maxymiser To Expand Marketing Cloud

Oracle today has signed an agreement to acquire Maxymiser, a provider of cloud-based marketing and personalization solutions. The proposed deal is subject to standard closing conditions, and the companies will...

PayPal Acquires Mobile Commerce Platform Modest

PayPal Acquires Mobile Commerce Platform Modest

PayPal has acquired mobile commerce startup Modest, marking the company’s first purchase since its split from eBay in July. Terms of the deal have not been disclosed. All 20 Modest employees,...

Financial News

A&P Sells Pharmacy Assets, Inventory To Rite Aid For $8.1 Million

A&P Sells Pharmacy Assets, Inventory To Rite Aid For $8.1 Million

Great Atlantic & Pacific Tea Co. (A&P) received approval from a U.S. bankruptcy court to sell pharmacy assets and inventory from 12 of its 25 in-store pharmacies to Rite Aid...

TrackIf Raises $5 Million In Series A Funding

TrackIf Raises $5 Million In Series A Funding

TrackIf, a provider of online price tracking and intelligent alerting solutions, has raised $5 million in a Series A financing round led by Origin and Grotech Ventures. Chicago Ventures also...

Amazon, Walgreens, Neiman Marcus Are Big Winners In Q2

Amazon, Walgreens, Neiman Marcus Are Big Winners In Q2

Economic growth was slower than expected in the first half of 2015, leading the National Retail Federation (NRF) to reduce its initial 4.1% yearly growth forecast to 3.5%. The NRF...