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Beating Showrooming And Webrooming With Advanced Analytics

Beating Showrooming And Webrooming With Advanced Analytics

April 24, 2014 | Trend Watch

Even though most final purchases are still completed in-store, shoppers are spending more time online prior to arriving at the POS. Two specific phenomena are affecting the buying journey today, explained Russell Evans, VP of Marketing at ShopperTrak, in a recent Connected Consumer Series webinar, titled: Tapping Into The Benefits Of Next-Generation Store Analytics: Showrooming: When shoppers conduct online research while standing in the store, then complete those purchases online. Webrooming: When shoppers spend time researching products online before going to the store. Perimeter Analy...

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