March 12, 2014 | Retail Success Stories
Passionate amateur athletes rely on specialty retailers to get the products they need to stay on top of their game. Tennis Express offers customers everything they may need to compete, from apparel, to rackets, shoes and accessories. With a target consumer who is 20 years or older and is a loyal tennis player, the multichannel retailer is tasked to engage lovers of the sport. This consumer group accounts for only 1.7% of all Americans, according to Brad Blume, Managing Partner of Tennis Express.