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Katie Mullen is Chief Experience Officer of JCPenney and has played a key role in bringing the retailer’s “Make it Count” strategy to life. During this episode of Experience Insiders, she shares how JCPenney is leveraging consumer insights to inform its in-store services, and how the company is using beauty and self-care services to drive traffic, engagement and loyalty.
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Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.
