Gen Z’s spending power is growing. That’s why brands are focused on truly understanding their behaviors and preferences across all channels. To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. The results paint a detailed picture of this influential cohort, helping brands break free of their pre-existing notions and biases.
During this Retail Remix episode, Alicia Esposito chats with Melissa Gonzalez, Principal at MG2, to dig into some of the key findings and takeaways that design executives can apply.