Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.
Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off with the Latin American Music Awards, airing live tonight on Univision, UNIMÁS, Galavision and ViX.
For the awards, TelevisaUnivision and Shopsense have launched four curated collections tailored to distinct themes and interests, including:
- “Get Ready with Me featuring Alejandra Espinoza”;
- “Neon Vibes,” featuring vibrant colors, playful fabrics and eye-catching patterns;
- “Regional Urbano,” which captures the impact of regional Mexican and urban music with influences from urban, reggaeton, pop and other genres; and
- “Looks For Less,” featuring items similar to those worn by fan-favorite artists without the high-end price tag.
“We’re excited to partner with Shopsense AI as its exclusive Spanish-language media partner, enhancing the overall viewing experience for our audience and providing an engaging opportunity for them to connect through big moments in music, sports and more,” said Donna Speciale, President of U.S. Advertising Sales and Marketing at TelevisaUnivision in a statement. “This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands and offer more touch points to engage with consumers.”
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With this new partnership, TelevisaUnivision joins a growing roster of networks working to make their television content shoppable. Paramount recently launched a similar experience, also with Shopsense, in conjunction with the CMT Awards, and other movers in the space include Disney, NBCUniversal, Amazon Prime, Roku and LG.
“TelevisaUnivision is uniquely positioned to blend entertainment and shoppability across their linear and streaming content,” said Glenn Fishback, CEO and Co-founder of Shopsense AI in a statement. “TelevisaUnivision’s deep cultural understanding of their audience and connection to U.S. Hispanics provides an incredible foundation for Shopsense AI’s powerful retail media platform to deliver strong sponsorship results for brand partners.”
