2024 Retail CFO Outlook Survey

According to the 2024 Retail CFO Outlook Survey, retail CFOs report positive but tempered outlooks as revenue expectations decrease while profitability expectations increase.

To boost profitability with the consumer’s wallet being more fixed than ever, retailers are depending on improving pricing strategy and inventory management as well as cutting costs. Those levers, however, may not suffice. To thrive, retailers must enhance customer experiences through the strategic use of data.

Download the survey report to jumpstart your plans and discover:

  • How you can adjust pricing strategies and discounts to safeguard profit margins yet still win over customers in an era of tight consumer budgets;
  • How supply chain technology empowers agile responses, data-driven decision-making and enhanced inventory accuracy in the race to keep pace with rapid trend cycles; and
  • Where retail CFOs are planning to apply AI to drive a competitive advantage and improve CX.



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