Zebra Technologies To Acquire Reflexis Systems For $575 Million

Zebra Technologies Corporation has entered an agreement to acquire Reflexis Systems for $575 million. Reflexis is a provider of intelligent workforce management, execution and communication solutions for the retail, food service, hospitality and banking industries

“The acquisition of Reflexis Systems fits squarely within our Enterprise Asset Intelligence vision of making every worker and asset at the edge connected, visible and fully optimized,” said Anders Gustafsson, CEO of Zebra Technologies in a statement. “Combining Reflexis’ market-leading platform with our complementary software offerings provides us the unique opportunity to unify the store associate experience and empower every front-line worker to execute the best next action.”

Zebra’s complementary solutions include Zebra Prescriptive Analytics, Workforce Connect and SmartCount. The company provides intelligent automation systems, data services and prescriptive analytics, enterprise mobile computing, barcode scanning, specialty printing, RFID and indoor locationing for companies in retail and e-Commerce, transportation and logistics, manufacturing, healthcare and the public sector.

Reflexis Systems, a portfolio company of Great Hill Partners and Sageview Capital, achieved sales of approximately $66 million in 2019.


Zebra (NASDAQ: ZBRA), which reported net sales of $4.48 billion in 2019, expects to fund the acquisition with a combination of cash on hand and fully committed financing available under its credit facility. The transaction is subject to customary closing conditions, including regulatory approval, and is expected to close by early in Q4 of 2020.

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