Predictive Analytics

Instacart’s Long-Awaited IPO Values Company at $10 Billion

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology…

Timing is Everything When it Comes to Useful, Governable Analytics Data

In the iconic 1999 cyberpunk movie The Matrix, the human rebel protagonists ascribe meaning to the (virtual) world around them by reading…

Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement

Until someone invents a Star Trek-style replicator (“Tea. Earl Grey. Hot.”) that delivers pretty much any item to a consumer with science…

Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data…

Crate & Barrel Plans to Double Tech Team Size, Boost Use of AI

Crate & Barrel Holdings (CBH) will embark on a multi-year digital transformation that will leverage significant investments in talent, technology and infrastructure….

Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and…

How AI Can Help You Create Human-Centric Retail Experiences

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to…

10 Key Tips for Scaling Personalization in Retail

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when…

How Verizon Personalizes CX, from Engagement to Post Purchase

Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that connection is. That’s why…