Predictive Analytics

Mastercard Buys Personalization Platform from McDonald’s

McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported $300 million. Now the…

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers —…

Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Cloud computing can be a bit of a nebulous concept, but the real-world functionality it’s delivering to businesses of all sizes and…

How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing…

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more…

Why Data-Driven Decision-Making Will Define the Future of Retail

When the first department store opened more than 100 years ago, the goal was to offer a multitude of specialty goods to…

Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Customer standards for digital commerce experiences keep increasing, with 88% saying they expect companies to “accelerate digital initiatives” because of the pandemic….

Mitigate Supply Chain Challenges with Data and Proactive Customer Communication

The retail ideal can be described succinctly as “Three P’s and a T”: The right product, in the right place, at the…

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online marketplaces now available, one…

JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

JCPenney has implemented a new predictive shopper engagement solution from Metrical as it works to transform and improve its ecommerce experience. Since…

How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

When FTD was founded in 1910, it represented the absolute cutting edge in technology (the “T” in the name stood for the…

How (and Why) Amazon is Sharing its Tech with Retailers Around the World

Amazon is well known for being one of the largest retailers in the world. What’s less well-known is that thousands of other…

Predictive Analytics

Mastercard Buys Personalization Platform from McDonald’s

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

Why Data-Driven Decision-Making Will Define the Future of Retail

Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Mitigate Supply Chain Challenges with Data and Proactive Customer Communication

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

How (and Why) Amazon is Sharing its Tech with Retailers Around the World

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

‘Returnuary’ is Coming: Stay Agile on Tax in Preparation

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