Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.
“Thrive Market’s personalized experience makes healthy living more accessible,” said April Lane, Chief Merchandising Officer of Thrive Market in a statement. “This partnership redefines how our members can find products that fit their family’s needs, reducing the cognitive load and making shopping easier with Instacart’s Carrot Ads solution.”
In the coming months Thrive’s brand partners will be able to target specific campaigns to consumers shopping with Thrive Market. Carrot Ads features a range of self-service tools — particularly important for emerging brands like those that sell on Thrive Market — that allow advertisers to set up, manage and monitor their campaigns, as well as utilize optimized bidding options to drive specific business goals like acquisition and sales.
Brands already running campaigns across the broader Instacart Ads ecosystem also will automatically and seamlessly be able to extend their reach to include Thrive Market.
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“Retail media has emerged as one of the ad industry’s fastest-growing media channels because of its performance for advertisers and personalization for consumers,” said Chris Rogers, Chief Business Officer at Instacart in a statement. “Our new partnership will offer brands of all sizes a powerful, scaled ad platform to connect directly with Thrive Market’s engaged audience.”
To learn more about retail media, check out our full guide here.
