retail media network

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings

Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand…

Building a Retail Media Network From Scratch: How Retailers Can Maximize the Value of Untapped Data

For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of…

Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network

A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord & Taylor, is adding a…

BJ’s Joins the Fast-Growing Retail Media Club

BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its…

Kroger and Albertsons to Merge, Forming National Retailer With Over 4,500 Stores

Kroger and Albertsons Companies have entered into a definitive agreement under which the retailers will merge to establish a national footprint. Under…

Kroger Media Network Makes the Leap into CTV

The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform Magnite to expand its…

How to Implement a Successful Retail Media Network

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020, but…

Dollar General Puts Emphasis on Rural Shoppers by Enhancing Retail Media Network

Dollar General is enhancing its retail media network, DGMN, to better serve rural communities through the use of first-party data. DGMN helps…

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retail media network

Retail Media: Everything You Need to Know

Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings

Building a Retail Media Network From Scratch: How Retailers Can Maximize the Value of Untapped Data

Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network

BJ’s Joins the Fast-Growing Retail Media Club

Kroger and Albertsons to Merge, Forming National Retailer With Over 4,500 Stores

Kroger Media Network Makes the Leap into CTV

How to Implement a Successful Retail Media Network

Dollar General Puts Emphasis on Rural Shoppers by Enhancing Retail Media Network

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