Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings
Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all…
News October 12
Latest In: retail media network
Building a Retail Media Network From Scratch: How Retailers Can Maximize the Value of Untapped Data
For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a…
Executive Viewpoints March 23
Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network
A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord &…
News December 6
BJ’s Joins the Fast-Growing Retail Media Club
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution…
News December 1
Kroger and Albertsons to Merge, Forming National Retailer With Over 4,500 Stores
Kroger and Albertsons Companies have entered into a definitive agreement under which the retailers will merge to establish…
News October 14
Kroger Media Network Makes the Leap into CTV
The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform…
News September 13
How to Implement a Successful Retail Media Network
Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser…
Executive Viewpoints July 19
Dollar General Puts Emphasis on Rural Shoppers by Enhancing Retail Media Network
Dollar General is enhancing its retail media network, DGMN, to better serve rural communities through the use of…
News June 9Top Stories
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