Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace, that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl, is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.
Las Vegas-area party planners can now browse a curated selection of services from local suppliers, including non-traditional offerings such as bubble domes, bumper cars, glamping parties, life-size yard games, mobile cocktail campers and 360-degree photo booths. Suppliers and service providers will work with customers directly through the Party+ platform. At launch, Las Vegas-based customers have access to more than 400 services, with additional categories such as venues, floral and party favors from 100+ providers set to be added soon.
“Today’s customers need to shop across many different service providers in order to bring their parties and celebrations to life,” said Shannon Symalla, SVP, Head of Marketing and Digital at Party City in a statement. “Party+ Marketplace is truly disrupting the party-planning experience by bringing together everything party planners need for their celebrations in one place. Beyond providing an incredible experience for our customers, this Mirakl-powered marketplace offers tremendous opportunities for local suppliers and service providers to increase their reach and target new demographics. We expect Party+ to consistently generate sales for our Party+ Pro sellers.”
Recently emerged from bankruptcy, Party City has been on a push to transform its business. Other initiatives have included the closure of a small number of underperforming stores, a changeup in the CEO role and the implementation of a new supply chain solution to improve efficiencies across inventory management, merchandising and vendor compliance.
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